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Small Town Strategy: Marketing the Uniqueness of Small Towns
Category: Economic Development
Publication ( 676.04 KB )
Language: English
Author(s): Derek B. Haley ; David H. Hogg
Language: English
Author(s): Derek B. Haley ; David H. Hogg
Description: Seven techniques are provided to help residents identify and market what is unique about their community. This publication relates the science of marketing to communities. A small town can strengthen its local economy as a result of business people and concerned citizens collectively identifying that community's special uniqueness and then capitalizing on it.
